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Report: They're back!

Screen: /dashboard/reports/recovery-funnelUpdated 2026-09-22For: Staff / caseworker, Founder

What this screen is for

Screenshot of the report recovery funnel screen at /dashboard/reports/recovery-funnel, illustrating “What this screen is for”, with numbered callouts: 1. They're back!.
Figure 1 — What this screen is for.

This report lives at /dashboard/reports/recovery-funnel but its on-screen name — the founder's own renaming — is "They're back!" It tracks the win-back cohorts: people who drifted, and where each one sits in the outreach cycle that might bring them home.

What you see, in the screen's own labels

Screenshot of the report recovery funnel screen at /dashboard/reports/recovery-funnel, illustrating “What you see, in the screen's own labels”, with numbered callouts: 1. In cohort.
Figure 2 — What you see, in the screen's own labels.
  • H1 "They're back! (The cycle)."
  • Scorecard tiles, the seven pipeline stages, in order: "In cohort," "Reviewed," "Approved," "Reached," "Replied," "Returned," "Care opened."
  • First table columns: Stage · Of everyone in a cohort · The step into it · What it means. Second table columns: Cohort · In cohort · Returned · Care opened.
  • Stage meanings, verbatim: - In cohort — "Everyone this cohort was drawn to cover — the denominator every other stage is measured against." - Reviewed — "A person looked at the name and decided whether outreach was the right thing." - Approved — "Outreach was agreed. Nobody is contacted before somebody says so." - Reached — "A message or a call went out. Reaching is not replying." - Replied — "The person answered. This is the first stage that needs something from them rather than from us." - Returned — "They came back — attended again." - Care opened — "Somebody is walking with them now. This is the stage the whole cycle exists to produce."
  • No colour-coded severity tiers here, by the founder's own ruling — instead, a drop between stages is flagged watch at a 25%+ drop and alarm at a 50%+ drop.
  • No "Changed" column — the Key marks this explicitly with a "—" rather than pretending a trend exists.
  • Cohort labels: "Drifted (3–12mo)," "Gone (1–3yr)," "Long-gone (3yr+)."

What to do

Screenshot of the report recovery funnel screen at /dashboard/reports/recovery-funnel, illustrating “What to do”, with numbered callouts: 1. In cohort; 2. Reached.
Figure 3 — What to do.
  • Read the pipeline top to bottom — each stage's own definition tells you exactly what it does and doesn't require of the person or of your house.
  • Watch for a steep drop between two adjacent stages — that's where the cycle is actually losing people, more useful than any single stage's raw count.

What NOT to do

Screenshot of the report recovery funnel screen at /dashboard/reports/recovery-funnel, illustrating “What NOT to do”, with a highlighted region and numbered callouts: 1. DON'T — Approved.
Figure 4 — What NOT to do.
  • Don't expect a real trend sparkline on this report. It intentionally shows a blank sparkline with a note explaining why: this report reads one static seeded cycle with no dates behind it yet, and a fabricated shape would be exactly the kind of dishonesty this suite is built to avoid.
  • Don't read "Approved" as "contacted." Nobody is reached until the next stage — approval is only an internal decision that outreach is the right call.

When something goes wrong

Screenshot of the report recovery funnel screen at /dashboard/reports/recovery-funnel, illustrating “When something goes wrong”, with numbered callouts: 1. Blank on purpose.
Figure 5 — When something goes wrong.
  • Nobody's in a win-back cohort yet: "There is nobody in a win-back cohort yet, so there is no cycle to read."
  • Nobody has come all the way back to care yet: "Nobody has had care reopened yet — as of {date}, none of the {n} people across {cohorts} cohorts has come out the far end of the cycle. That is a checked zero, not a blank."